STEAM – Science Tech Engineering Art Math

S T E A M science, technology, engineering, art and mathematics STEAM programs aim to teach students to think critically and use engineering or technology in imaginative designs or creative approaches to real-world problems while building on students’ mathematics and science base. STEAM programs add art to STEM curriculum by drawing on design principles and […]

Overshoot

Take a look at the image of a square next to a circle. When the circle is mathematically the same height as the square it appears to be too small… to counteract that the height needs to be increased slightly so it looks correct to the human eye. This height increase is called ‘Overshoot’. see […]

irradiation phenomenon

Inverting files isn´t always straightforward: As you can see from the image above when black on a white object is reversed we experience what’s known as irradiation phenomenon, whereby the white version looks 10% larger. To counteract this illusion, it’s important to slightly reduce the overall weight of the logo.